US-based DollarPhotoClub announced yesterday their plans to move into 13 new markets like Italy and Poland.
The company spun out of Fotolia by founder Oleg Tscheltzoff with the aim to compete with the major market players in Europe. Since the companies inception in January of this year, they grew to a multi-million dollar company immediately with their charge free high resolution dollar images being their point of differentiation.
"Currently the company is self-funded - we are not looking for outside investors in the near term, but may reconsider in the future," he said. "The goal is to make money from the outset: we're incredibly aggressive on pricing, charging an easy flat rate per image of $1, which has never been done before in the higher-end stock image market - but not with loss-leaders, so we stay in the black."
In comparison, Shuttershock will charge $249 a month for 25 images a day or $229 for 25 images a la carte. DollarPhotoClub charges $10 a month that will get you 10 images and $1 for each additional image.
The company now touts more than 11,000 subsriber base. Who exactly are they? Tscheltzoff explains, "We are targeting professionals who use many images." He continues "It's disrupting the business model of the two big U.S. players, which used to be the disruptors, but are now part of big corporations and/or publicly traded, so their goal is to please shareholders."
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