The hype over Apple's major products has been building up for the past few weeks. Ming-Ching Kuo from KGI Securities predicted that Apple will release its iPhone 6, iPad Air and new 2014 MacBook products around third quarter of this year - within September. While the company has received criticisms for the long drawn out releases, Tim Cook explains Apple has always focused on developing products precisely rather than to be the first in the market to release.
Tim Cook has been under fire especially after he took the CEO post after Steve Jobs. Many felt that the company has not released any revolutionary devices far from what Apple had been under Jobs. However, the Apple head thinks otherwise. According to the latest earnings call, Cook claimed that Apple posted a strong fiscal second-quarter. This should disprove concerns over the company's future.
The CEO also added: "Maybe it will take some new products." Cook said he is aware of the pressure and concern over the company. Apple introduced the iPhone and iPad in 2007 and 2010 respectively. Both devices changed the course of the company's history turning Apple into a market leader. This year Cook promises to bring new product categories.
In an interview with Wall Street Journal, Cook indicated:
"You want to take the time to get it right. Our objective has never been to be first. It's to be the best. To do things really well, it takes time. You can see a lot of products that have been brought to market where the thinking isn't really deep and, as a consequence, these things don't do very well. We don't do very many things so we spend a lot of time on every detail and that part of Apple isn't changing. It's the way we've operated for years and it's the way we still operate. I feel great about what we've got coming. Really great and it's closer than it's ever been."
The CEO did not reveal much about the product categories. He also confirmed the company's growing interest over mobile payments.
"I think it's a really interesting area. We have almost 800 million iTunes accounts and the majority of those have credit cards behind them. We already have people using Touch ID to buy things across our store, so it's an area of interest to us. And it's an area where nobody has figured it out yet. I realize that there are some companies playing in it, but you still have a wallet in your back pocket and I do too which probably means it hasn't been figured out just yet."
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