Chipotle has become a crowd favorite because of its mouth - watering burritos and tacos. With more than 400 stores, it is hard not to spot a Chipotle. But let us give you a quick fact. Only few people know that McDonald's Corporation played a major role in the expansion of Chipotle. By 1998, they have become an investor. But now, it seems that the relationship between the two food giants is on the rocks.
According to Business Insider, the Chipotle founder said that the chicken farm owned by McDonald's was disgusting. He even said that McDonald's and Chipotle cultures are way different from one another. It seems that Chipotle even has a different management style. At hindsight, you don't actually say that to your once major investor in front of media. But let's just see what McDonald's will say about this.
Chipotle claims to serve healthier meals. However, a report dug deeper into the offerings of both McDonald's and Chipotle. Surprisingly, both are not really healthy. The main difference that we can see now is that McDonald's has a market that will crave for 'comfort food' like their burgers and fries, while Chipotle has a market for the health conscious. Now that this article is out, let's see what will happen.
It was reported that the move of McDonald's to sell off its investment in Chipotle was one huge mistake.But maybe that's a good choice because they really have different perspective when it comes to business. Did you know that during their 'good' relationship, it was shared that McDonald's wanted Chipotle to have drive throughs and serve breakfast? Chipotle declined as they believe they are not like that.
They say that McDonald's is having a decline in its income while Chipotle is still growing. Regardless of the ongoing battle these two have, only one thing remains the same. Serve their customers good food that will satisfy their cravings and they will both survive.
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