Well-known watch brand Swatch will be playing with tech giants like Samsung, Motorolla, and Apple in the wearable gadget category three months for now. According to the Swiss watchmaker, the device that they’re currently working on will run communication apps that will be compatible to both Windows and Android. The Swatch smartwatch would also be capable of making payments compared to what the other manufacturers have to offer.
The best the Swatch smartwatch has is its super thin yet long-lasting batteries that don’t have to be charged daily. While the Apple Watch only lasting for less than day, Moto360 in a day, and the Pebble Steel for about a week, only Swatch has the ideal battery life for such technology.
Smartwatch makers have a difficulting time figuring out how to create consumer-friendly gadgets. Issues on battery life, watch size, overall comfort of the device as well as its compatibility with known smartphones are often considered in order to determine the success or failure of their products.
Swatch’s decades of experience enabled the company to perfect their piece in many aspects. Swatch CEO Nick Hayek says that there are companies in his group that is continuing to produce batteries in order to power smartwatches for the next two years. He also mentioned of a division where tiny touchscreens are made for these watches.
With a bloating market for smartwatches, analysts believe that the total revenue of the devices will reach about US$10 billion (AU$12.8 billion) in 2018, and half of those sales will come from people switching over from traditional watches.
Besies the Swatch smartwatch, other watchmakers are also in the process of going tech. TAG Heuer, for instance, is looking forward to release a smartwatch later this year, featuring GPS and health monitoring functions. Another high-end company, Montblanc, is selling a device that can record activities, and uses Bluetooth to connect to mobile devices Android or iOS.
Join the Conversation