WI Harper Group ("WI Harper") today announced an investment into AdMaster Inc ("AdMaster"), a leading online advertising data tracking, analytics and optimization company with a focus on organization of full digital, social data and mobile advertising analytics. The Series B round was led by WI Harper and followed on by GSR Ventures.
AdMaster is a leading independent player in digital marketing performance monitoring, analysis and evaluation, and media optimization through technology solutions both online and mobile. AdMaster presently owns multiple product lines: TrackMaster, WeiboMaster, BuzzMaster, SurveyMaster, CSRMaster, SiteMaster, ReviewMaster. Through these products, AdMaster provides a full range of solutions including full process digital marketing performance audit and optimization, audience analysis, Weibo and social media tracking, public opinion monitoring and e-commerce analytics solutions.
Furthermore, AdMaster's big data storage and processing technology enables users to grow faster while still providing flexibility. AdMaster has been servicing a variety of industries within the F&B, consumer goods, IT, automotive, and electrical suppliers of nearly 300 domestic and foreign brands, including Procter & Gamble, Yili, Haier, LVMH Group, Estee Lauder, Durex, ASUS, Intel, Nissan, Volkswagen and other Fortune 500 companies.
"Since 2008, AdMaster has seen steady and rapid growth year-over-year as the market matures and becomes data savvy. With the formation of our independent consultancy and sales team, we will be positioned to better address customer demand for our industry-leading products which has recently enjoyed rapid growth." said Mr. Yan Zhao, the Founder and CEO of AdMaster. Mr. Yan continued, "We are pleased to have reached this important stage of development, and we believe WI Harper will help take the Company to the next level of growth and success. We believe the power of combining data from different sources will empower us to re-shape and facilitate the future of digital targeted ads and dynamic analytics & optimization."
Mr. Peter Liu, Founder and Chairman of WI Harper Group commented, "Our team has closely followed the digital advertising space, and while there is still a lack of scalable infrastructure to further accelerate growth, measurement and data analytics is a critical advertising infrastructure that supports the entire digital advertising value chain. We are very excited by the opportunity and passion the young team at AdMaster brings to the market."
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