LG Electronics revealed Thursday that the next generation G smartphone will be far different from G3 as the company is working in the lab their own processor to fully equip the G4 for its April 2015 release.
With the South Korean tech firm's appearance at the Mobile World Congress (MWC) 2015 restrcited to wearable devices, LG Electronics said the company is designing and developing its own mobile processor chips to be used in its next mobile devices.
In a news conference in Barcelona, Juno Cho of LG's handset division said: "Producing our own mobile application chips is very important. As LG Electronics has been consistent in developing these, we plan to gradually incorporate into our new models."
According to Cho, LG Electronics has been spending millions of dollars to create processors and scratch its dependency on Qualcomm.
With top-tier technology investors from different companies, Qualcomm is the leading purveyor of processor chip in the market. However, Cho stressed that LG also has greater tractability to expand its processor sourcing networks to second- and third-generation chips though there are a lot of issues to consider.
The Korean Times reported that LG Electronics "failed to show its G3 sequel - the LG G4 - in this year's MWC exhibition amid alleged overheating issues with Qualcomm's latest Snapdragon 810 chips."
Cho also told reporters that a major overhaul in surface build and other notable enhancements in user-experience will be delivered.
"We will announce LG UX 4.0 before announcing the LG G4. I think it is simply the best and the issue is how to best fit the new UX system into the G4 smartphone," said Cho.
The G4 will also have a metal body, and is expected to be released next month.
The same report stated that such development in LG smartphone technology could help the tech giant to regain the third spot in the world's biggest smartphone manufacturers sales-wise, a position grabbed by China's Xiaomi in 2014.
Cho admitted LG Electornics is becoming aggressive in promoting the G4 in major markets such as Korea and the US.
With the lauded mobile payment systems Apple Pay and Samsung LoopPay, LG is also looking forward to advancement in its payment method.
Cho assured the public to deliver a good G4 smartphone as LG is putting huge resources into the future smartphone. Samsung's Galaxy S6 and Galaxy S6 Edge, and HTC's One M9 have taken MWC 2015 by storm following a unique and impressive enhancements with their smartphones.
Join the Conversation