GoPro, maker of the world's best selling camera, is teaming with ESPN, the worldwide leader in sports, to bring the action of the X Games to life likenever before. This comes on the heels of ESPN's extensive investment in their new global X Games platform, expanding to three additional countries across Latin America and Europe in 2013.
The three-year agreement centers on GoPro's unique ability to offer unprecedented angles, perspectives and points of view - all in broadcast quality - to create a more engaging experience for action sports fans across the world.
"We are thrilled to be working with ESPN on X Games," said GoPro Vice President of Marketing, Paul Crandell. "GoPro has become the best selling camera in the world thanks to the passion and creativity of action sports athletes and fans across the world, so it feels fitting that, together with ESPN, we'll be opening up a new chapter of X Games. And what's more humbling is that ESPN, the premier Sports channel of all-time, is counting on our little cameras to push the boundaries of the content and viewing experience."
In addition to continuing its widely viewed Course Previews from previous X Games, GoPro will headline major event activations such as GoPro Snow mobile Best Trick at X Games Aspen and GoPro BMX Big Air at X Games Los Angeles. GoPro will also produce its own content for each X Games, focusing on athlete stories and cultural narratives.
Last May, ESPN announced an expanded six-event schedule, adding Fozdo Iguacu, Brazil; Munich, Germany; and Barcelona, Spain to its traditional circuit of Aspen, Colorado; Tignes, France; and Los Angeles, California.
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