Sony Settles Deceptive Marketing Lawsuit Out of Court; Case Focus Not on Company’s "Temporal Reprojection" Technique but for Advertising False Claims

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After nine months of court arguments, Sony finally settles deceptive marketing lawsuit filed by California resident, Douglas Ladore over false Killzone resolution out of court. Details of the settlement are not disclosed but many see Sony's move as an admission to its faulty marketing of Killzone and revealed its "cut-corner" techniques on achieving high resolution.

The case started when Douglas Ladore complained that Killzone's multiplayer resolution is not 1080p as advertised by Sony after confirming his suspicion through an article posted by Eurogamer. The game review site definitively say that Killzone's resolution in Multiplayer was not not native1080p but was in fact 960X1080 but using "high quality temporal upscale or "temporal reprojection." This mean that the resolution was not "native 1080p" as advertised by Sony, which is in essence deceptive.

Temporal reprojection, as defined by Guerilla Games, developers of Killzone Shadow Fall is a technique,

"...which combines pixels and motion vectors from multiple lower-resolution frames to reconstruct a full 1080p image. If native means that every part of the pipeline is 1080p then this technique is not native."

The problem, as accounted in the proceedings, is not that Killzone multiplayer is not native 1080p, but Sony's method of marketing telling people that Killzone's multiplayer resolution is native 1080p, which is not true. Though temporal reprojection is actually a clever way utilized by game developers to cope with scaling problems and reach the same look native 1080p gives, it is not native. Ladore saw this and was intent on teaching Sony some marketing etiquette by filing a $5,000,000 lawsuit against the company.

Now that the case is dismissed after an out of court settlement, will gamers now be over critical on what game companies are advertising or retort back to appreciating the enjoyment each game provide, the days will surely tell.

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