WPP PLC has announced that Y&R, its wholly-owned operating firm, has bought a majority stake in Turkish creative digital agency CS Reklam Hizmetleri Sanayi Ve Ticaret A.S., which is trading as "C-Section."
CS Reklam, founded in 2004, specializes in making microsites, applications, video production, digital campaigns for the Turkish market. Based in Istanbul, Turkey, the agency 40 employees and its clients include TEB BNP Paribas, Vodafone, and Coca-Cola.
The unaudited revenues of the company for the year December 31, 2012 were TRY 7.5 million. It has decided to retain its independent operation and brand and will not be integrated with its buyer Y&R.
The acquisition reflects the strategy of WPP to develop services in the fast growing market.
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