The creation of the largest publicly traded magazine publishing company may just be the portent of deals that would also include ownership stakes in People Magazine and Sports Illustrated. The possible valuation for the sale is at US$3.9 billion and it would make Time Inc bigger than any other publisher after it separates from Time Warner Inc according to Bloomberg statistics.
There was a failed attempt to divest some of its publishing interests with Mereditch Corp but the spin-off would essentially shield the cable networks and film studio from issues besetting the publishing world. This is mainly the transition and inclusion of the Internet as a publishing medium and far lower advertising rates and revenues.
Because of the planned spinoff, share prices for Time Warner have increased 7.9% after Rupert Murdoch's News Corp had planned to split the publishing and entertainment conglomerate into two separate entities. When pressed for comment or reaction, Keith Cocozza spokesperson for Time Warner declined to make any statement.
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