NewsCred, the content marketing and syndication platform, was able to raise US$15 million in capital infusion. The funds came from investors such as the Mayfield Fund, Greycroft Partners, FirstMark Capital as well as IA Ventures.
One of the provisions under the Mayfield Fund deal is the inclusion of Rajeev Batra into the NewsCred board. Batra is a partner at the Mayfield Fund. The funding would assist NewsCred's goals in accelerating its mission in delivering quality content experiences to the world's most renowned brands to enable marketers and publishers to further drive traffic, find leads and create revenue through content marketing.
NewsCred's portfolio includes fully licensed content from over 2,500 publishers from all over the world, such as the New York Times, the Guardian and the Economist. Its clients include major corporations such as Pepsi, GE, J&J, Overstock.com, AIG and Toyota. These clients have proven the return on investment of content marketing through increased social traffic, lead generation and growth in revenues in the long run.
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