Total Attorneys, the legal industry's leading customer acquisition and practice management platform, today announced the closing of a $15 million growth capital investment. The investment was led by Bain Capital Ventures with BIA Digital Partners participating.
“Since its initial launch in 2002, Total Attorneys has built a fast-growing business to help power the 380,000 small and solo law firms in the US,” said Deepak Sindwani, partner at Bain Capital Ventures. “We were attracted to the company due to its unique, performance-driven marketing solutions and its feature-rich, turnkey SAAS practice management platform. With their talented team, we believe that they have the ingredients to be a leading innovator in the legal vertical.”
Thousands of attorneys have connected with consumers through Total Attorneys’ marketing platform. With the addition of Total Attorneys’ practice management platform, attorneys now have the ability to simplify and upgrade their operations, billing, and customer communications using turnkey SAAS technology, all for $1 per month. The Total Apps marketplace also provides for unprecedented, plug-and-play customization using first and 3rd party apps, enabling a one-stop-shop for attorneys. Put together, Total Attorneys’ suite of solutions helps to vault attorneys forward from yellow pages and spreadsheets to the digital age.
“Bain Capital Ventures is the ideal partner for us,” said Paul Ford, CEO of Total Attorneys. “Deciding to bring in growth equity to the business was a balance between properly capitalizing the company, not overly diluting the founders and attracting the right Board of Directors. With Bain Capital Ventures I feel like we have reached that balance.”
The new funding will be used to accelerate the company’s go-to-market strategy and to further invest in the company’s SAAS practice management platform.
“We have experienced tremendous growth over the past 10 years through innovating to improve the legal industry for both consumers and legal professionals. With the addition of Paul Ford as CEO late last year, and now adding Bain Capital Ventures to the team, we have set ourselves up to continue to change the industry for the better,” Ed Scanlan, Founder & Chairman said.
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