The Seattle, WA-based company EveyMove offers consumers mileage reward equivalents for their health. It has recently announced Series A-1 funding amounting to US$3.5 million from several sources.
The investors include BlueCross BlueShield Venture Partners, Sandbox Industries and Blue Cross and Blue Shield of Nebraska.
Amongst its innovations is the Android version of its EveryMove application available through the Android Play Store. This Android version has all the same bells and whistles as the iPhone version. The app is able to track physical activity, connect to other fitness apps and devices and the tracking is converted into points that can later be converted into rewards from brands, employer and most especially their health insurance provider.
According to EveryMove CEO Russell Benaroya, ""This is a big day in the growth and evolution of our company. We are aggressively moving forward towards our vision of giving consumers more power to demonstrate the value of their healthy choices. The EveryMove vision focuses on meeting customers where they are at in their lives and Android represents a huge portion of the population that can now benefit from easier access. Not surprisingly, we had thousands of users requesting an Android App, and we are delighted to deliver on their requests."
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