Three sources who spoke on condition of anonymity are confirming that Santa Cruz Nutritionals and Nellson Nutraceutical LLG are in the process of searching for buyers. These are the latest firms seeking to maximize benefits as large companies continue its high demand for health products.
Santa Cruz is a manufacturer of calcium gummies as well as vitamin jelly beans from California. Nellson on the other hand is a maker of nutrition bars and powders. Both firms are under the advisement of Houlihan Lokey.
It is projected that Santa Cruz would cost as much as US$350 million while Nellson would fetch US$150 million. Houlihan declined to make any comment while both Santa Cruz and Nellson were not immediately available to provide a comment.
The vitamin supplement business has become increasingly attractive due to an increased demand from an aging population and increased health consciousness. According to IBISWorld, the sector revenues is expected to reach US$29 billion in 2012.
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