Nokia's CEO Rajeev Suri has revealed their plan to return to the smartphone market in 2016. Suri stated that the company will license the possible new designed handsets and Nokia name to as yet unidentified partners.
At the time when Nokia's CEO talks to the German publication Manager Magazine, Suri said, "We will look for suitable partners. Microsoft makes mobile phones. We would simply design them and then make the brand name available to license." It looks like Nokia is determined to continue in designing mobile phones, however, the Finnish company may approach the smartphone business a little different this time.
To anyone who pays interest to the information whichever of the Nokia's devices and services business to Microsoft or the release last year of the Nokia N1 tablet. The timing and the nature of the return of the former number one mobile phone manufacturer in the world should come as no surprise for them anymore.
Nokia which is one of the largest handset makers in the world has previously sold its devices and services division to Microsoft. The company can't launch another smartphone until late 2016, a stipulation that was part of the agreement when Microsoft acquired it.
Nevertheless, Nokia's launching for tablet computer and Android-powered N1 were not ceased by this. The first Nokia tablet has been selling like crazy in China and now in Taiwan when it has become commercially available .Therefore, it's expected to become similarly accepted in other countries as well when the company decides to launch it.
Instead of advertising them, running marketing campaigns, and using its resources to launch new products on the market. Nokia will just plainly design them and let other companies interested in its brand do the rest.
Apparently, a 100% Nokia smartphone should not rule out in the coming years, but for the time being the Finnish company won't risk a probable fail. That period will be up during 2016, and it seems like Nokia is not going to misuse any time in bringing back the powerful brand name to the customer smartphone market.
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