Heineken Undertaking Strategic Review of Options

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Dutch brewer, Heineken, is planning to sell its Finnish subsidiary Hartwall to Hartwall Capital. Hartwall Capital is the investment firm that first established the Hartwall beverage company.

The first report on the possible sale came out in Finnish magazine Talousalema. The report named unnamed sources but gave no comment on the transaction.

The chairman of Hartwall Capital, Tom von Weymar, was quoted as confirming that his company was eyeing a purchase but did not make any further comment on the matter.

Last February, a spokesperson for Heineken said the company is still considering its options with Hartwall, placing it under 'strategic review'. The spokesperson said, "It is not a burning platform so it is a question of what is the right thing going forward. When we have a clear ideal of the situation then we will make an announcement."

When presented with the Reuters report, the spokesman responded, "It looks as though someone is just looking at one option rather than thinking in multiple options."

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