The CEO of the iconic British sports car Aston Martin has announced a ten percent increase in global sales for 2012. This increase was driven by China according to Chief Executive Officer Ulrich Bez.
Total sales in China increased by 36% in the first quarter of 2012 and overall the company projects a 40% increase for the year. He added, during an interview at the Shanghai Auto Show, that the global overall sales for the car featured in James Bond movies would jump slightly for the year.
China has grown to be the world's largest car market and has become a hotbed for manufacturers as European and North American demand wanes in light of the current fiscal crisis. For luxury vehicles, China would overtake the US by 2016 and Europe by 2020 according to estimates provided by McKinsey & Co.
Bez added that China would account for a quarter of all the carmaker's sales for the next five years. To address the demand, the luxury brand is increasing its dealerships from the current fourteen to twenty in the next three years.
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