German online retailer Zalando has announced that their firm would keep its focus in getting core markets to break a profit despite speculation that the fashion website would be listing itself by early 2014.
According to Reuters, Zealando has been continually keeping its British competitor ASOS Plc at bay to retain the title of largest fashion site currently online. The site has expanded to include clothes and shoes from over 1,000 brand names. For 2013, it has already doubled its net sales for the same quarter to Eur1.2 billion or US$1.6 billion.
Despite such numbers, the fashion site still is not making any money as it keeps on pumping profits to increase brand awareness as well as branching out its marketing and advertising to popular fashion shows as Germany's Next Top Model.
According to Zakando co-founder Robert Gentz as he told Reuters, "The DACH area broke even last year and is working on a profitable path for this year."
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