Dynamic Yield announced today that it was able to raise $2 million in its Series A funding round. Bessemer Venture Partners lead the funding round together with Innovation Endeavors.
The New York Times Company and investment fund, also took part in the round. The self sustaining company intends to infuse the secured finances in supporting the increase of its clientele and expanding its global presence by opening an office in New York City.
Dynamic Yield, founded in 2012, is a developer of real time audience personalization software where online publishers and e-commerce websites generates revenue and key engagement metrics. It continuously provides solutions to online merchants facing the problem of traffic and revenue.
One of the founders and CEO of Dynamic Yield, Liad Agmon related, "We supposedly live in an era of dynamic, personalized web experiences, yet data loads and algorithmic capacity have kept the vast majority of websites largely static. We have shown in the past twelve months that our low-touch SaaS solution has significant and far reaching effect on our clients' bottom-lines."
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