The skyrocketing demand for web commercials that play alongside video clips that fuel growth in marketing startups. These startups include Tremor Video, Inc, YuMe Inc and Adap.tv Inc and all are planning to undertake initial public offerings this coming year.
All three web video startups have chosen bankers or are currently discussing terms as to their IPOs. These were confirmed by individuals familiar with their plans who chose to speak on condition of anonymity.
The increasing speed of connectivity, be it through wireless or mobile units or access in homes and offices, has allowed blogs and media companies to include video clips on their sites. With the increase in online commercials, the revenues in video advertising is expected to double to US$9.06 billion in 2017 from US$4.14 billion in 2013. The figures were collated by online researcher EMarketer Inc.
Tremor Video has engaged Credit Suisse Group AG for its IPO, YuMe has chosen Citigroup Inc and Deutsche Bank AG while Adap.tv is still in discussion on its IPO.
Join the Conversation