The maker of a US$99 video game console that utilizes Google Inc's Android operating system, Ouya Inc has raised US$15 million in venture capitalist funding in expanding its operations.
In another development, Bing Gordon, a renowned industry pioneer, is joining the board of directors of Ouya. He is a partner with Kleiner Perkins Caufield & Byers.
The funding round was initiated by Kleiner Perkins Caufield and Byers with the participation of the Mayfield Fund, Shasta Ventures, Nvidia Corp and Occam Partners according to a statement issued by the Santa Monica, CA based technology firm.
Ouya is in competition with the Sony Corp's Playstation console and Microsoft's Xbox console as well as Nintendo Co's Wii gaming console. The market has been on the decline as consumers opt for digital download gaming as well as mobile device games. The market for games and accessories fell by 22% last year according to the NPD Group.
Gordon was a former executive at Electronic Arts Inc and his role would be to advise the company as it seeks to hire more developers, add products and retail executive.
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