According to a report from Reuters, the Finland-based mobile phone operator, DNA, together with its financial consultants UBS opened the sale of the company that may value estimated above EUR1 billion or US$1.3 billion, as related by three people knowledgeable on the matter. The people further said that UBS had already sent data communiques to potential buyers. Sources of the information refused to be identified due to the confidentiality of the process. According to one of the sources, EQT a Sweden-based buyout firm together with Nordic Capital were contemplating to possibly to offer a bid for the operator company.
DNA, categorized as number three in telecommunications industry in Finland, was audited to have an estimated revenue of EUR191 million in 2012 before depreciation, amortization and taxes based on revenues of EUR769 million. The income for the first three months of 2013 were leveled as compared to the same time in the previous year where the income was growing. The mobile services in Finland is the core of the severe value competition with Elisa is the biggest competitor of DNA. In April Elisa disclosed a declining income and profit which slimmed down its target earnings for 2013.
DNA is managed by companies that were formerly carriers of local phone in Finland where its biggest stockholder is Finda Group, owning approximately thirty three percent of the company.
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