American Express redefines gaming experience as it launches a new virtual-reality action where tennis fans can play with Maria Sharapova at the 2015 US Open, which starts on August 31.
The innovative technology, called "You Vs. Sharapova," is a simulation that lets tennis fans play with the greatest. Officials use HTC Vive technology and Valve's Lighhouse tracking system to make this virtual-reality experience possible.
Videos regarding this game show that it is very immersive, providing a more realistic game play than Wii U or any other system. You will really be standing and waving your arms while a CGI Sharapova stands in front of you to launch a 100-mph serve. The player will truly feel a rush in their blood while enjoying this new game from American Express.
The new VR experience will be available to the fans who will attend the US Open which will be held in New York at the USTA Billie Jean King National Tennis Center from August 31 to September 13.
American Express global sponsorships and experiential marketing vice president Deborah Curtis said that their company has been immersing fans in the game through technology for several years. They believe that virtual reality is the next big thing n technology, and they want to let their fans experience it firsthand by going against their idols like Maria Sharapova.
Maria Sharapova, who is the face of American Expressin the 2015 US Open, said the innovative virtual reality technology is a great way to engage fans to the sport. She said she is thrilled to be part of this wonderful advancement in technology and sports.
American Express has been a sponsor of the US Open for 21 years, and it continues to provide newer experience using the latest technological advances and excellent service to the fans at the Open and its Card Members.
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