The East African-focused private equity firm, Catalyst Principal Partners pronounced today its purchase of a 50% shares in the Ethiopia’s Yes Brands Food & Beverage. Tadasse Haile, Minister of Trade and Industry of Ethopia commended the decision of Catalyst to invest in Yes Brands when the Minister presided over the signing ceremony of the investment agreement. He further said that the decision was a sign of its confidence in the economy of the country.
Catalyst Chief Executive Officer Paul Kavuma said at the signing ceremony, “Yes Brands is the leading bottled mineral water company in Ethiopia with a dominant brand and market share. Catalyst aims to build upon the company’s strength to accelerate growth of the business through enhanced operational capacity, deeper distribution and product innovation.”
In welcoming Catalyst as a valuable partner, Alemayehu Nigussie founder of Yes Brands said, “Together with Catalyst, we have embarked on an ambitious growth strategy for Yes Brands. We will continue to build on the success of Yes Brands to ensure wide availability of our products to satisfy the evolving needs of consumers in Ethiopia and across the region.”
Join the Conversation