H.I.G. Capital's European management group for global private equity, H.I.G. Europe announced today its primary Nordic venture with the purchase of Freedom Finance Nordic, the biggest consumer loan agency that is operational in Finland, Sweden and Norway. Other details of the transaction were not made public.
H.I.G. Europe will be sharing its expertise from a broader United Kingdom customer investment market and will be helping the company in its aim to grow further and provide more services.
"We are delighted to have partnered with Freedom Finance, already the largest broker of its kind in all three countries and the only pan-Nordic platform. We see a huge opportunity to offer consumers a fast, trusted route to obtaining the best terms on financial products. Freedom Finance's customers make a substantial saving every time they use the service; it is a great customer value proposition," according to H.I.G. Managing Director, Carl Harring.
Mr. Harring further added, "Freedom Finance is very well positioned to capitalise on changing Nordic behaviour as consumers are increasingly comparing products and services before buying, just like they have been doing in the UK for the last 5 -10 years. The improved service level and the sheer cost saving delivered is a winning formula."
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