US$4.4M for StepLeader

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Based in Raleigh, North Carolina, the leading developer of mobile application for local media, StepLeader Inc, announced that it was able to raise US$4.4 million at its recently concluded financial infusion round. River Cities Capital Funds headed the investment with added finances given by Bull City Venture Partners. Rik Vandevenne and Ed McCarthy of River Cities will be joining the Board of Directors of StepLeader while David Jones of Bull City will be part of the board as an observer.

"We are thrilled to partner with these two firms. Their operational expertise and business acumen will accelerate our ability to develop technology and reach new markets faster and more intelligently," Brian Handly, Chief Executive Officer of StepLeader disclosed.

Bull City Venture Partner's David Jones said, "We've been following StepLeader's success and Brian Handly's career for the last decade."

He further added, "Mobile usage continues to be an ever increasing proportion of consumers and the enterprise's engagement. We are thrilled to partner with one of the largest mobile software and advertising platforms."

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Investment, Private Equity

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