In an announcement by the leader in online and mobile payments, Payvia, it said it had purchased Mogreet, the renowned cloud-based communications program that enables businesses to entertain their mobile clients using enhanced media, video and text messaging. The entire team of Mogreet together with its founder and Chief Executive Officer James Citron will be joining Payvia. Mr. Citron will be sitting as Payvia;s Chief Marketing Officer. The financial terms of the acquisition were not disclosed.
"Our mobile payments offer resonates strongly with the market because it is built on our proprietary carrier connected technology that gives us a unique ability to understand consumer mobile usage," explains Payvia Chief Executive Officer, Darcy Wedd.
Mr. Wedd further relates, "Our clients have told us they also need a simpler way to link targeted mobile transactions to their marketing campaigns. By integrating Mogreet's solutions on our platform we answer that need. As the only company to solve a known disconnect between traditional mobile commerce and engagement solutions, payvia is well positioned to increase mobile's share of the $252 billion* e-commerce market."
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