The leading venture capital firm in Colombia, Promotora had announced the divestment of one of its portfolio companies, Easy Solutions. Easy Solutions is the only security provider that focuses on Total Fraud Protection.
Promotora sold its shares to Medina Capital Partners. Aside from the purchase, Medina also invested in Series B equity funding in Easy Solutions to provide funding assistance in launching its sales and marketing programs.
According to the Managing Director of Promotora, "It shows that VC model works well in Colombia and that the goal of the Fund to invest in globally competitive and innovative tech companies is being achieved, generating high returns to investors."
This is the first exit conducted by Promotora in the IT industry and its second exit done by its venture capital fund. With the sale, Promotora retains four other companies in its management portfolio.
Mira added that the exit is part of an overall invetment plan of the firm and its success is 'good news for the Latin American Venture Capital Industry.'
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