Dallas based private equity firm Teakwood Capital announced a capital investment in Marketing Advocate, a multi-touch nurture marketing program specifically for global technology firms and their channel resellers.
With the capital infusion, Marketing Advocate would be able to boost expansion of its operations as well as accelerate its sales and marketing programs.
Marketing Advocate answers a specific need for channel reseller demand generation programs. The company optimizes the lead generation investments in demand generation programs. As proof of its effective programs, it has a growing list of marquee technology clients.
According to Marketing Advocate co-founder and CEO, Gary Morris, "Marketing Advocate truly understands the needs of global technology companies and their channel reseller customers. Our marketing solutions are customized for each reseller to help them find high quality sales leads. The technology companies benefit from the increased productivity of their channels and the channel resellers routinely obtain a 30-50x ROI within a short time-frame. The investment from Teakwood Capital allows us to rapidly scale our sales and services team to exploit the strong competitive advantage we have created in the technology demand generation marketplace."
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