Britvic to Reconsider AG Barr Merger Given Provisional Approval

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Britvic is on the brink of resurrecting its planned merger with AG Barr. This was after UK's main antitrust regulator gave provisional approval for the said soft-drink manufacturers.

The London-based Britvic is the maker of Robinsons Barley Water. On the other hand, AG Barr is the manufacturer of Irn-Bru. Both companies have agreed to collaborate last November.

The mergers for AG Barr and Britvic would have created a business with hefty sales of roughly US$2.3 billion. The shareholders at Britvic would have owned 63% of the company and would have been headed by AG Barr Chief Executive Office Roger White. Britvic's chief financial officer, John Gibney would have retained the role if the merger took place.

The collaboration of two companies would have created cost and revenue benefits. A synergy of annual 40 million pounds by 2016 could have been generated. The combination

AG Barr increased by 0.2% to 510 pence while Britvic fell 0.1% to 500 pence at 8:11am in London Trading.

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Merger, London

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