Italian fashion icon company Prada said that it will prioritize opening more stores and zero in on cost control after gaining 14 percent profits during the posting of its first-quarter stats in "uncertain" market conditions.
In a span of three months, the makers of $3,500 bags clocked a net income increase to reach 138.2 million euros ($183.5 million), said Prada in an statement today in Milan. Bloomberg's compilation of median of seven estimates gave analysts an impression of Prada's rise in profit in the future, amounting to 141 million euros.
Prada's merchandise, including $310 sunglasses and $750 footwear are selling extremely well in Asia. The company is planning to capitalize on these statistics, opening at least 80 stores by the end of the year.
The company stands firm on its mantra of growing without acquisition, said Chief Executive Officer Patrizio Bertelli.
Mario Ortelli, a Sanford C. Bernstein analyst, has an outperform rating on Prada's stocks.
"Prada is a clear investment opportunity," said Ortelli said.
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