(Corrects Lolly Wolly Doodle name from Lolly Wolly Polly in the title)
Lolly Wolly Doodle, a social commerce apparel company, said on Thursday that it has finished a round of financing. The company gained new investors in Novel TMT Ventures, while retaining lead investor Revolution Growth and FirstMark Capital. High Line Venture Partners also participated in the round. No financial terms were disclosed.
The company is based in Lexington, North Carolina. Lolly Wolly Doodle is among the pioneers of online and social media marketing. The company retails kids' apparel and accessories online.
Major investor Revolution Growth said that their investment will enable LWP to expand its operations, human resources, and marketing visibility both online and offline.
"Lolly Wolly Doodle is a perfect example of our core belief at Revolution that great entrepreneurs and innovative companies can be found all across the country, not just in Silicon Valley," said Steven Case, co-founder of Revolution Growth. "Lolly Wolly Doodle proves affordable manufacturing can thrive in America - and Brandi (Lolly Wolly Doodle CEO Brandi Temple) is a true 'Made in America' entrepreneurial success story."
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