The American investment bank, Goldman Sachs, has placed ads to Snapchat targeting to hire millennials. The bank shared a short video in Snapchat Campus Stories.
Goldman Sachs wants millennials to be a part of their organization. The bank started advertising on Friday through a short video in Campus Stories. This is the first recruitment ad on the Snapchat's feature, BuzzFeed News reported.
The Business Insider confirmed banks prefer to hire young workers into their organization because of their innovative ideas and dynamic career expectations.
With that, CEO Lloyd Blankfein and President Gary Cohn stated in the annual report in 2014 that the company had received 270, 000 applications from students. Around 90% of it had pursued work with them.
Goldman Sachs Head of Brand and Content Strategy Amanda Rubin said the company's interest on Snapchat rolled out when the social media created Snapchat Discover. The International Business Times mentioned that major news publications including CNN, IGN and Mashable share contents on Snapchat with the audience around the world. Even TV series, Comedy Central, had shared original stories this month.
"We're very focused on campus recruiting, they're all using these platforms, with Snapchat being on one of the biggest platforms for millennial use," she said.
The video will appear on 50 schools where Campus Stories is available. Campus Stories is a live story feed created for selected campuses. Only students around the vicinity of the campus or have been there a few hours later could see the contents.
Rubin said Goldman also came up with a podcast recently. The overall media campaign will go behind where their audience usually hangs out.
It seems that the trend today for millennials is to choose startup companies because they wanted a new working environment where fresh ideas are encouraged. Despite that, Goldman Sachs is encouraging younger workers who want to secure a career in finance to work for them.
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