50 Cent is currently on his bankruptcy proceedings involving some of his endorsements from years back. In lieu, 50 Cent is asking the judge to spare him and avoid bringing up his $100 million Vitaminwater profits he signed up for in the year 2007.
Curtis Jackson, 50 Cent's real name, is reportedly pleading to the presiding judge to not bring up his Vitaminwater deal way back in 2007, SOHH shared in a report. According to 50 Cent, if the said deal will be publicized, it will ruin his career and give other negotiators the upper hand on his bankruptcy case.
Coca-Cola, the company that owns and makes Vitaminwater, made a deal with the rapper in 2007. Furthermore, the deal enabled 50 Cent to sign additional deals with the beverage company to continue the usage of his advertisements. Forbes shared that the said deal ended in 2009 inclusive of the clause that prohibits the release of 50 Cent's earnings then. For further hearing, the rapper pleaded to the judge not to discuss and bring up the checks and how the clauses were dealt upon.
It was remembered that 50 Cent filed for bankruptcy in July 2015 and lost to a multiple lawsuits, HipHop DX cited. Moreover, the rapper was asked to pay $7 million to Lastonia Leviston and $16 million to Sleek Audio in a separate case.
Everything about the Coca-Cola-Vitaminwater deal can be used against 50 Cent. Also, the details of the agreement and payment terms made can place him at a disadvantage to other companies and institutions he has cases with. Things might get a bit safer with the rapper because of his non-disclosure agreement that prohibits any person from releasing necessary details about his earnings especially without consent. 50 Cent, in this tough time, is haggling with the presiding judge to spare and have mercy on him with this endorsement - but is also worried about the other cases he need to face.
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