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NetPlenish, the new mobile shopping service that delivers everyday essentials at the best price, launches today, powered by $1.9 million in seed-round funding from Dave McClure's 500 Startups, Gold Hill Capital, BHV Capital, TEEC Angel Fund, Ludlow Ventures and several noted angel investors, including its founders.

"NetPlenish solves a big problem that consumers face every day: which is a single store may not have the best price repeatedly for items you need to buy over and over, like toothpaste, toilet paper, diapers and dog food," says Dave Compton, NetPlenish co-founder and CEO. "With NetPlenish, your items come from a different merchant each delivery, based on who has the lowest price at the time of your purchase. Now, that boring 45-minute run to the store is replaced by 45-seconds on your smartphone."

At the core of NetPlenish is its ShopGenius™ algorithm, which finds the best prices for multiple items within a user's shopping list, instead of having to searching for them one by one. ShopGenius™ then lets merchants compete to provide the best overall price for the entire list, including shipping, sales tax and the lowest possible product price.

NetPlenish has also created another mobile commerce first with their "No Checkout Checkout™" which eliminates the hassle of shoppers having to fill out order forms on a tiny phone screen. With No Checkout Checkout™, shoppers just push one button to order products from NetPlenish's roster of Trusted Merchants.

NetPlenish is fun and easy to use, as shoppers use their iPhone or Android to scan the barcodes of the products they are buying over and over again, to create their shopping list. From then on, they simply tap the items they need replenished and they'll receive their products directly from more than 20 NetPlenish Trusted Merchants such as Wal-Mart, Target, Walgreens, Drugstore.com, and Sephora.

"This is a $50 billion bricks-and-mortar market, yet only 5% of these products are currently being sold online," said Dave McClure, founding partner at 500 Startups. "NetPlenish creates a competitive platform for merchants in this large untapped market; this is why we invested in the company."