Facebook introduces a new way to spice up your profile and to enjoy more of the platform. You will be able to film a short, looping video, necessarily a GIF, which plays for anyone who views your profile.
This announcement puts emphasis on the Facebook's mobile versions, with 1.31 billion users every month - a figured that has increased by 23% last year.
As Facebook introduces its newest feature, your profile will come to life in a 7-second video. The feature will enable you to set profile pictures in the form of short looped videos which can be as long as 7 seconds.
The social network introduces the great feature in California and the United Kingdom as of the moment but has plans to roll it out to the other market in the coming months.
The profile video is not technically GIFs and is reminiscent of animated images that were widely recognized of flashy and cluttered MySpace profiles in the early 2000s.
Facebook has gradually embraced the resurgent GIF and began letting users use them earlier this year and is now adding animation in profile pictures together with a number of other profile changes.
Facebook is also introducing more options for profile pictures after the success of its 'Celebrate Pride' filter.
In addition to profile videos, users will be able to upload 'temporary' profile pictures that go back to a previous picture after a given period of time, as well as the option to add text to pictures, a feature familiar already with Snapchat users, as reported by Wired.
"It can be a visual status update to let your friends know what's going on in your life today, or it can be your statement of solidarity for a cause you feel strongly about," Facebook wrote in a post detailing the changes.
Profile videos can only be uploaded through the Facebook app using iPhone.
Join the Conversation