CorePower Yoga, a yoga studio chain operator in the United States, recently received backing from Catterton Partners. The financial details of the investment were not disclosed.
CorePower Yogi experienced rapid growth in the past year. The company has grown into over 80 different studios across 12 states in the U.S. CorePower Yoga is now the country's biggest company-owned yoga studio operator.
The selling point of the company's services lie in its unique style of power yoga, considered to be more physically demanding and challenging that its direct competitors. Its services include Hot Power Fusion and Yoga Sculpt, which are performed by more than 2,000 yoga graduates.
"Yoga continues to experience growing adoption and is one of the fastest growing segments within fitness. As the leading and most expansive yoga studio brand, CorePower Yoga is well-positioned for continued success in this large and fragmented growth market," Catterton's Marc Magliacano said.
He identified that yoga and fitness go hand in hand, and that the company's vision of providing fitness and wellness can be easily achieved through the partnership of the two companies.
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