Funding
American website testing platform Optimizely raises $57M in Series B funding
San Francisco, California-based website testing and optimization platform Optimizely raised $57 million in a Series B funding round led by Andreessen Horowitz to hire as many as 250 additional staff within this year.
California fitness app PEAR takes home $5M in Series B round
Irvine, US-based fitness trainer app PEAR Sports took home $5 million in its Series B funding led by previous backers Innovate Partners and Nordic Ventures to ramp up its marketing efforts and third-party sales.
US vitamin seller SmartyPants bags $2.2M via equity crowdfunding
Venice, California-based online vitamin seller SmartyPants Vitamins bagged $2.2 million in a new capital raising via San Francisco-based equity crowdfunding platform CircleUp to develop new products and expand its workforce.
US-based e-commerce lending firm Kabbage lands $50M in Series D financing
Atlanta, Georgia-based e-commerce lending firm Kabbage Inc landed $50 million in its Series D financing led by SoftBank Capital to provide $500 million worth of loans for small online businesses by the end of 2014.