Tags: Paris Olympics

OLY-PARIS-2024-MEDIA

Nbcuniversal’s Olympics Strategy Draws 30 Million Viewers and $1.2 Billion in Ad Revenue

NBCUniversal's overhaul of its Olympics coverage led to a record $1.2 billion ad revenue and more than 30 million viewers for the 2024 Paris Games, thanks to a revamped strategy focused on Peacock.


Olympians Benefit From Surging Metal Prices, Making Paris Medals Worth More Than Ever

Gold medals at the Paris 2024 Olympics are now valued at around $900 due to soaring gold and silver prices.

Here’s Why Paris Olympics May Be Recalled as a Historical Flop

Compared to previous versions of the games, there seemed to be a crisis the Paris Olympics is facing on promoting the competitions, the general preparations and contingencies the French government is facing, and the moral integrity of the global athletic system.

Paris Olympics Fails to Boost Tourism; Airlines and Hospitality Sectors Affected

High prices and local warnings have led to a decline in tourism to Paris during the Summer Olympics, impacting airlines and the hospitality industry.


Latest News

Paris Olympics Collaborates With Alibaba's Energy Expert to Optimize Venue's Power Usage
The upcoming Paris Olympics will be using Alibaba’s AI-powered Energy Expert tool to reduce venue emissions, supporting both the Games' sustainability goals and Alibaba’s carbon neutrality targets.
paris olympics
Luxury travel companies in the US are reporting low Paris Olympics ticket sales so far. The campaign's official logo of the Paris bid to host the 2024 Olympic Games is seen on the Arc de Triomphe in Paris on February 9, 2016.
Toyota Set to End Massive Sponsorship Deal With International Olympic Committee: Report
Toyota is reportedly ending its massive sponsorship deal with the International Olympic Committee (IOC).
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