NTT DoCoMo Inc continued to resist offering Apple Inc's iPhone to its 60 million clients. DoCoMo was Japan's biggest mobile carrier and developer of the mobile internet.
DoCoMo was currently suffering from its obstinacy. Its 3.2 million users abandoned it for two domestic rivals over the last 4-1/2 years. However, DoCoMo remained persistent and determined to guard the wall of services it built for its very own smartphones.
"We're trying to develop a lifestyle system," Kaoru Kato, NTT DoCoMo's CEO informed Reuters in an interview this week. "The biggest problem is the impact on the services that we offer."
DoCoMo would not show any signs of acceptance for Apple even if its customers and few of its executives progressively appeal to sign an iPhone contract.
"Unit sales are doing quite well this year but they're still losing customers to other networks," senior telecoms analyst at BNP Paribas, Hiroshi Yamashina, said. "If that's the case then they really have no choice but to go for the iPhone."
DoCoMo's extensive offerings to its patrons were no longer appealing to what has already become an iPhone generation. It was anticipated to make a deal with Apple or endanger losing its place in the industry.
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