Apple's CEO Tim Cook said that he has no plans to converge iPad and Macbook hardware lines into a hybrid device. He said that the death of computers such as the Mac was imminent and there would be a market for such traditional PCs for the foreseeable future.
According to Irish Independent, Tim Cook believes that customers are not looking for a converged Mac and iPad.
He worried that the melting of two devices would undermine the user experience. Cook added that the company aimed to make the best tablet in the world and the best Mac in the world, and winding up the devices would not achieve either.
With the statement, Cook has asserted that Apple will not do what Microsoft is doing, according to Time.
Microsoft recently released Surface Book, a hybrid laptop-tablet to compete with Apple's iPad. Microsoft has mixed mobile and desktop features into one experience. On the other hand, Apple maintains the iPad and Mac should remain separate.
Cook's comments also clarify his earlier statement on the launch of iPad Pro, in which he appeared to suggest that there was no longer a role for PCs in a world of increasingly powerful and capable tablets.
In that event, Cook rhetorically questioned why anyone would buy a PC anymore. He said that iPad Pro is a replacement for a notebook or a desktop for many people. And that they will start using it and no longer need to use anything else, other than their phones.
Tim Cook has now made it clear his previous statement referred specifically to Windows PCs, not Apple's Macs. He mentioned in the latest statement Macs and Windows PCs are not the same.Cook also argued that Mac and iPad are still different in how users use both device types although the difference between their chipsets is much less than its ever been.
Cook said that the company has been trying to recognise that people use both iOS and Mac devices. So Apple has taken certain features and made them more seamless across the devices.
According to TechCrunch, an iPad Pro review by Matthew Panzerino stated that the device will not replace the PCs. He noted that there is a certain 'norm-core' computing demographic that could very well end up with an iPad Pro as the enhanced component to their smartphone, which is their real computer.
Tim Cook also stated that he has personally taken an iPad Pro as his principal work machine when travelling. He said he now travels only with an iPad pro and an iPhone.
The CEO said he confident on reversing iPad sales declines of recent years.
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