The Microsoft Hololens continues to make waves as early as its testing stages, as the augmented reality device has now been given a new application - car shopping.
In partnership with Volvo, the Microsoft Hololens will be made available in Volvo showrooms to use it as a means of viewing car displays in a new experience, says Press Chronicle. Scott Erickson, Senior Director of the Microsoft Hololens program at Microsoft, notes that this signifies a new cooperation between Volvo and Microsoft.
At the Redmond headquarters of Microsoft, a demonstration of the application of the Hololens, how the mixed and actual reality augmented by graphics that the headset device projects for the wearer, will define the car demo experience for potential clients, according to CNet.
Magnus Brodd, Volvo's head of creative strategy, notes after the demonstration that the augmented reality works because it doesn't intrude in the experience, but adds to the value of the experience.
Microsoft Hololens has been dubbed as the first fully untethered holographic computer that enables users to view hologram images displayed over actual spaces. What that means is that users can now play Minecraft on top of coffee tables.
Microsoft's official website for the Hololens states that the shipping of the headset will start in the early part of the first quarter of 2016, although the developer's edition is now being offered for pre-order a steep price of $3,000.
In other connected news, Asus just might have brought the biggest threat so far to the development and rolling out of the Microsoft Hololens as the company's Chief Executive, Jerry Shen, announced that the company is now in works of providing a Hololens-like device. The version to be manufactured by Asus is reported to be cheaper than Microsoft's.
There is no official release date yet, but Microsoft states that the developer edition will start rolling out at the start of 2016.
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