Apple is currently working on technologies that can improve the display of its future devices. The company has built a production laboratory in Taiwan to focus on such innovation. A team of engineers are working, specifically to discover and produce displays that are thinner, lighter, and brighter.
Bloomberg noted that there are 50 engineers and various other employees working in the development of iPhone and iPad displays. According to the report, the laboratory was opened in April 2015. In this case, Apple seems to set a competition among AU Optronics and Qualcomm.
IB Times also reported that a facility in Hsinchu Science Park has no outward signs that Apple occupies the building, though an Apple logo is inscribed on the wall behind the reception. From here, related report said that guests are required to sign-in using an iMac.
On the other hand, the primarily focus of the company is on how to switch organic light-emitting diodes to produce thinner and no backlight for iPhones and iPads. More so, Apple aims to develop its own product to be able to lessen its outsource on suppliers, 9to5Mac mentioned. These suppliers are its own rivals too such as Samsung, Sharp, and Japan Display.
As such, the report noted that some investors expect that Apple will most likely experience a drop on sale next year, as the company shifts into its own in-house components. However, related report mentioned that Apple is hoping to put OLED screens into the 2018 version of the iPhone, which can increase its revenue again and redeem its previous losses.
Developing innovations in the mobile industry is significant in order to offer new things in the public. With Apple's improvement on its screen displays for future iPhones and iPads, it can raise the bar of quality and standard among its rivals.
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