Manufacturers were prepping up to produce a mass of souvenirs and memorabilia for the royal baby's birth. Royal baby souvenirs, with pieces priced from GBP50 to as much as GBP16,500, were in demand with foreign buyers, said manufacturers.
Pottery companies, as well as tableware and giftware manufacturers, were waiting for the go signal from the Duke and Duchess of Cambridge. Once the baby got a name, production will begin.
"Obviously not knowing what the name is before time means we can only do so much work before we start producing the pieces," said Simon Willis, sales and marketing director at Royal Crown Derby. "We at least know it is a boy so we are doing the blue range."
Willis said collectables were in demand worldwide. "So when they talk about the massive amount of business that is going to be done in relation to the Royal baby, a lot of that will be exported."
Similarly, Chief Executive of the British Ceramic Confederation, Dr. Laura Cohen, said, "This will be a welcome boost for UK tableware and giftware manufacturers, generating significant sales for many companies in the UK and overseas." She added, "Many customers value the 'Made in England' back stamp on cherished family items such as these marking Royal occasions."
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