The new prince of Cambridge may just be the unluckiest kid in the world. Exactly one minute after the royal baby was born, Taco Bell decided to kill its entire kids menu.
The last kiddie meal of Taco Bell will not be served until early next year though. The world's largest Mexican food chain said that the plan to discontinue their line of kids' meals was permanent. According to the food chain's chief executive officer Greg Creed, the cause of the meals' discontinuation was marketing.
"We want to strengthen and be really clear and focused on our brand positioning as the brand for millennials," Taco Bell's CEO said. "And a kid's meal is just inconsistent with the edgy, left-of-center millennial brand," he continued.
Analysts think that the decision to get rid of the entire menu was driven not solely by marketing. Sales figures of the company suggest that the kiddie meals did nothing to lift the company's revenue profile. Last year, Creed said that the lackluster sales from kids' meals dropped by 0.5% of the company's total revenue.
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