The technology industry always presents the rise and fall of companies. Given the overall pattern, investors were asking if similar thing that occurred to BlackBerry would happen to Apple. However, recent studies made by analysts revealed that Apple owned advantages that would shield it from BlackBerry's fate.
Apple integrated its own software into its devices. It owned an entire line up of products that could interface well with each other. Non-iOS gadgets would not sync its content with an android device hence, Apple users would be more inclined to purchase other Apple products. Apple's iCloud also proved to be its strength. Its features made Apple more profitable across all merchandise categories.
A survey made by CNBC in 2012 showed that 50% of all households in the US owned at least one Apple product. It also found out that among all the household who possessed a gadget from Apple, the average household owned three devices as a minimum.
In the face of a tough competition, Apple also poses an advantage. Its robust merchandise line up, loyal customer base and distinctive storefront sales model was said to be sufficient to keep it earning.
Overall, analysts believed that the company's fall from grace would not transpire soon. Also, its investors would be rewarded for purchasing a share from the company.
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