Former President Donald Trump has announced on Tuesday what seems to be a new business venture in partnership with country musician Lee Greenwood amid his escalating legal woes.

The venture in question involves selling 'God Bless the USA' Bibles for $59.99 each ahead of the Easter season. 

Trump: 'Make America Pray Again'

Trump made the endorsement on his social media platform, Truth Social, encouraging his followers to buy the patriotic bible.

"Happy Holy Week! Let's Make America Pray Again," Trump wrote in a post. "As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless The USA Bible." 

In a video accompanying his post, Trump reiterated the importance of religious values in the country.

"All Americans need a Bible in their home, and I have many. It's my favorite book. We must make America pray again," he said.

The 'God Bless the USA' Bible is described as the only Bible inspired by America's patriotic anthem. It features additional content such as the United States Constitution, Declaration of Independence, Bill of Rights, The Pledge of Allegiance, and a handwritten chorus of 'God Bless The USA.'

The Bible is designed to offer an easy reading experience in the trusted King James Version translation, with large print and a slim design.

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Bible Retailer Emphasizes Non-Political Stance

This collaboration with Greenwood isn't the first time Trump has associated himself with the country music star. 

Greenwood's song, 'God Bless the USA'  frequently served as Trump's entrance music during rallies and even played occasionally during events at the White House throughout his presidency.

While the initiative appears to be a move to promote religious values, it coincides with Trump's financial challenges, including mounting legal bills. 

Trump recently faced a significant legal setback, with a New York appeals court ordering him to pay $175 million within 10 days, following a civil fraud judgment.  The bond, originally set at $454 million, was reduced by a state appeals court.

This decision comes amid other legal battles, including defamation cases and criminal indictments.

The website selling the Bibles clarifies that the endeavor is not political and has no affiliation with any political campaign. Instead, it emphasizes the endorsement of the Bible by Trump and Greenwood.

This latest venture adds to a series of products Trump has promoted, including a line of  $400 sneakers released earlier this year.

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