Uber is rolling out a new shuttle service across the United States. The company revealed the service at its annual GO-GET event for new products.
These initiatives are designed to sustain the ride-share and delivery giant's growth momentum following its profitable performance in 2023 and the company's response to worsening traffic conditions in certain areas of the United States.
The Uber Shuttle will enable users to pre-book up to five seats on buses operating in busy areas like airports, concerts, and sports venues.
Collaborating with local fleet operators, Uber will deploy vehicles with capacities ranging from 14 to 55 seats.
Other New Uber Features To Be Released
With this new service, Uber will also release features allowing users to schedule shared rides and offeroffer discounted Uber One memberships for students.
On the food delivery front, Reuters reported that Uber Eats will extend additional discounts to Costco members in the US, along with a standing offer of 20% off on the annual Uber One plan.
This will help address the needs of price-conscious consumers, including Costco members, by providing a convenient and cost-effective transportation option amid rising retail prices.
Competition-wise, although Lyft doesn't have shuttle services like Uber, it offers a Transit mode feature allowing users to view schedules of nearby shuttles, trains, and ferries within its app.
Lyft has been increasing competition with Uber by removing surge pricing, responding to the growing demand for ride-sharing as people return to offices and travel during holidays.
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