Analysts said that BlackBerry's reorganization and the promotion of Z10 and Q10, the company's flagship handsets, suggested that BlackBerry is currently hoping for better fortune.
Last year, BlackBerry's sales in the US significantly declined and its new operating system was not received well by the customers. This led to the company's decision to fire its US vice president of Sales, Richard Piasentin. The share price of BlackBerry also plunged to just over US$9 from US$15. Also, the company reported 2.7 million international sales of its flagship phones since they were launched.
The fact that the company made a corporate restructure program that included cost optimization and resource efficiency project meant that the company could really turn things around. BlackBerry expected to cut 10,000 jobs next year and it already boosted its cash in the bank to US$2.9 billion from just US$2 billion. Analysts said that the cash saved could be invested for research and development and marketing which would help the company increase its sales and eventually turnaround.
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