President Joe Biden's campaign is launching a new $50 million ad campaign that targets the felony convictions of his rival, former President Donald Trump.
The ad campaign, which includes the new 30-second "Character Matters" advertisement, is being pushed ahead of their first presidential debate on June 27.
'Character Matters' Ad of Joe Biden Highlights Felony Convictions of Donald Trump
According to Reuters, the ad noted that the election is between a convicted criminal focused on self-interest and a president committed to fighting for American families.
It marked a notable shift in Joe Biden's approach to Donald Trump's conviction after the president's initial hesitation in weighing in on the issue. Starting Monday, the ad will be aired in all battleground states that have shifted between Republicans and Democrats in recent elections.
Donald Trump's Campaign Responds to the Ad
Donald Trump's campaign has responded by accusing Joe Biden and the Democrats of weaponizing the justice system against the former president, describing the ad as supposed proof of election interference.
With less than five months until the election, Biden and Trump remained neck and neck in national polls. According to polls conducted before the conviction, Trump holds an advantage in key battleground states and scores higher than Biden on economic issues such as inflation.
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